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AO – a career universe that gets under your skin
Following the launch of AO’s career universe, positive feedback has been streaming in from employees, partners, and customers. Here, the people themselves are the face of a workplace where ambition thrives freely – no suit required.
The Challenge
The list of great things about working at AO is long. The real challenge? Figuring out how to tell the world. They needed a partner who could capture it all – in words, visuals, and video.
That was the start of a close collaboration where we quickly got on nickname terms and were given (almost) free rein to build a full-scale career universe. With a seamless connection between the website, job ads, and company profile, AO’s employer brand came together with one clear, recognizable voice.
“The result went beyond anything we could have hoped for. We never thought our culture could be captured so genuinely – without turning into a cliché.”
The Solution
We buried the buzzwords (RIP) and swapped the corporate tone for words that real people relate to. At AO, they call a spade a spade – and a power drill a power drill.
That’s why the career universe had to feel like stepping into a workplace that’s more down-to-earth than most. Here, you’ll meet mood-booster Osita, super-mentor Malene, and all the other standout personalities that define AO.
