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Kalundborg Refinery – a career universe that reveals the untold story
How do you show candidates that joining a refinery can mean contributing to a greener tomorrow? By demonstrating that reality is far more nuanced than it appears. And by letting the people who work there share their own stories of uncommon career paths and a workplace spirit you will not find anywhere else.
The Challenge
Finding top-tier technical talent is a challenge for many companies. In an industry and region where the competition is especially tough, getting a fresh perspective from the outside can be crucial. This is where Jobindex entered the equation.
“Candidates can already sense our strong social culture through the videos, and they arrive with a much clearer understanding of the role. This provides an excellent foundation for determining whether we’re a good match.”
The Solution
We quickly discovered that Kalundborg Refinery has a lot to offer – whether you work among the pipes or behind a desk. Through words, photos, and videos, we told the story of a company where you can change your job without changing your workplace. A place with 30-year anniversaries, a lively staff association, and a refinery that is set to play a defining role in tomorrow’s energy landscape.
The tone of voice and visual style carry seamlessly across every touchpoint – from the career site and company profile to ads and imagery. Today, the material lives on roll-ups at industry fairs, on internal screens, and across social media.
