Jobannonce: Marketing Automation Coordinator
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As our marketing automation coordinator, you will assist in creating and maintaining marketing automation efforts to support our growing program across a global marketing organization. As a member of group marketing, you will have tasks within both B2C and B2B. You can expect collaboration with a high number of stakeholders from our two business segments; Gaming and Enterprise.
Main areas of responsibilities
- Assist in the design and execution of lead generation programs including email campaigns, event promotion programs, complex nurture tracks, and database segmentations.
- Assist with execution of key processes in Marketing Cloud (marketing automation tool) and Salesforce (CRM), including lead scoring, data cleansing, segmentations, lead lifecycle management and attributions.
- Maintain the calendar and scheduling of all global automation efforts.