Marketing Automation Coordinator

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Marketing Automation Coordinator

Ballerup

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As our marketing automation coordinator, you will assist in creating and maintaining marketing automation efforts to support our growing program across a global marketing organization. As a member of group marketing, you will have tasks within both B2C and B2B. You can expect collaboration with a high number of stakeholders from our two business segments; Gaming and Enterprise.

Main areas of responsibilities

Assist in the design and execution of lead generation programs including email campaigns, event promotion programs, complex nurture tracks, and database segmentations.
Assist with execution of key processes in Marketing Cloud (marketing automation tool) and Salesforce (CRM), including lead scoring, data cleansing, segmentations, lead lifecycle management and attributions.
Maintain the calendar and scheduling of all global automation efforts.