BESTSELLER is an international, family-owned fashion company with a strong foundation. Founded by the Holch Povlsen family in Denmark in 1975, we remain true to our Founding Principles.

We have a range of more than 20 brands, including JACK & JONES, VERO MODA and ONLY. We sell clothes and accessories for all ages, genders and occasions. Our products are based on the concept of good quality at competitive prices.

Today our products are sold in 70 countries across Europe, Asia, North America, South America, Oceania and the Middle East. Our wholesale business sells our products to more than 17,000 multi-brand and department stores globally.

There are approximately 3,000 branded BESTSELLER retail stores in 32 countries globally. We own approximately 2,400 of these stores, while the other stores are operated by partners.


We want to accelerate fashion’s journey towards a sustainable reality. By countering climate change, using resources efficiently and promoting human rights, business can be a positive force for change. We want to take more action by bringing Fashion FWD until we are climate positive, fair for all and circular by design – this is our ultimate ambition, our North Star. It guides our strategy, our goals and the action we take to become as sustainable as possible, as soon as possible.

Check out more about our sustainable strategy Fashion FWD here.


We’re more than 18,000 colleagues working across design, logistics, sales, technology and other functions. We employ committed and ambitious colleagues with a positive mindset.

Our global supply chain partners include more than 500 suppliers. Our products are manufactured at more than 800 factories, which employ over 600,000 people across 23 countries.

We treat each other as family, which means that we take each other’s differences into account, while creating an empowering environment where people can thrive and develop. We are confident to challenge each other and not afraid to bring forward new ideas – whatever it takes to take BESTSELLER to the next level. We believe that our cultural differences and thinking differently is what makes us great now and what will make us great tomorrow. Therefore, to ensure further success in a global market, we are always on the lookout for more talented international colleagues who know their local markets.