Save job Share Apply

Marketing Advisor

KMD A/S
Ballerup

At KMD, we build digital solutions used by millions of people around the world. These solutions are the digital foundations of our most important institutions, from governments and public services to financial industries and private companies. Our mission is to ensure that they are reliable, accessible, and efficient.

We believe that the future is what you make it. So a career at KMD is a career with purpose and freedom. One where you’ll have a direct hand in improving the lives of people, while being empowered with the resources and autonomy to shape the course of your own professional journey.

Help shape how KMD engages strategic accounts - connecting key societal agendas with customers’ strategic priorities through marketing advisory, customer insight and close collaboration with sales.

As Marketing Advisor, you will own marketing plans, campaigns and commercial communication from planning to execution on strategic accounts. Working with sales, subject-matter experts and corporate communication, you will position KMD as a strategic partner and create meaningful commercial conversations.

What you will do:

  • Set the direction: develop the marketing strategy and annual plan for strategic accounts together with commercial stakeholders, based on customer needs and business priorities.

  • Create demand: plan and execute integrated demand-generation activities across relevant channels.

  • Make complex topics clear: translate technology, customer challenges and KMD’s capabilities into relevant messages and compelling value propositions.

  • Work closely with sales: support strategic accounts and select sales opportunities with targeted account-based marketing throughout the buying journey.

  • Learn from results: together with our Performance Specialist measure performance and use data, customer insights and commercial outcomes to improve activities.

What you bring:

You have minimum 3 years of B2B marketing experience and enjoy combining strategic thinking with hands-on execution. You are fluent in Danish and English, with strong written and verbal communication skills in both languages. To succeed in this role, you bring:

  • Experience translating customer and commercial priorities into marketing strategies, plans and integrated demand-generation campaigns.

  • The ability to explain complex topics clearly and develop messages that show customers why a solution is relevant to them.

  • An understanding of how marketing and sales work together to develop opportunities and move customer conversations forward.

  • Experience with account-based marketing (ABM), pursuit marketing or bid marketing is an advantage.

  • Strong stakeholder-management skills and the confidence to advise senior commercial colleagues while working collaboratively across teams.

  • A structured, proactive approach, with the ability to prioritise and manage several initiatives while moving between planning and execution.

  • Confidence in using AI tools responsibly to support your day-to-day work.

Experience in technology, IT, consulting, professional services or another complex solution environment.

Why join KMD?

At KMD, we build digital solutions used by millions of people around the world. These solutions are the digital foundations of our most important institutions, from governments and public services to financial industries and private companies. Our mission is to ensure that they are reliable, accessible, and efficient.

This is an opportunity to shape the marketing approach for KMD’s strategic accounts and see your work connected directly with customer conversations and business priorities, while joining an ambitious marketing team that is developing how it contributes to KMD’s growth.

Interested? Let’s hear from you

Want to connect key societal agendas with customers’ strategic priorities through B2B marketing? We would love to hear from you.

Want to know more about the role? Feel free to contact hiring manager: Nicoline Liu Poulsen - NPU@kmd.dk.

Apply