Head of E-Commerce

ROTATE is looking for a commercially driven and proactive Head of E-Commerce to lead and accelerate our digital growth.

We are looking for a hands-on leader who takes ownership, challenges the status quo and constantly identifies new opportunities to drive sales and improve performance. You combine a strong commercial mindset with technical understanding, analytical skills and a genuine interest in digital innovation and AI.

You will lead our e-commerce team, drive performance across our webshop and international marketplaces, and play a key role in shaping our digital future.

The position reports to the Commercial Director and is based at our Copenhagen headquarters.

Key responsibilities

  • Own and drive the commercial performance of our e-commerce business, proactively identifying opportunities to increase sales and profitability.
  • Develop and execute our digital growth strategy, turning insights and ideas into concrete actions.
  • Lead and develop the e-commerce team, ensuring strong daily operations and execution.
  • Manage and optimise performance across our webshop and international marketplaces.
  • Drive budgets, forecasts and KPIs, translating performance insights into commercial action plans.
  • Lead the ongoing development and optimisation of our Shopify platform and digital infrastructure.
  • Explore and implement AI-driven solutions to improve efficiency, automation and performance.
  • Collaborate with Marketing and external partners to optimise campaigns, customer experience and conversion.

Your profile

  • Minimum 3–5 years of relevant experience in e-commerce, preferably within fashion, lifestyle or consumer brands.
  • Proven experience driving online sales growth and taking commercial ownership of an e-commerce business.
  • Strong technical understanding of e-commerce platforms, preferably Shopify, and experience with marketplaces.
  • Experience with Business Central is considered an advantage.
  • Commercially minded, analytical and confident working with budgets, KPIs and performance data.
  • A proactive, solution-oriented mindset with the ability to identify opportunities and turn them into action.
  • Experience leading a team and managing external partners.
  • Strong interest in AI, automation and emerging digital technologies.
  • Hands-on, structured and comfortable working in a fast-paced environment.

We offer

  • A key leadership role with significant responsibility and direct impact on ROTATE’s growth.
  • The opportunity to join a fast-growing international fashion brand with ambitious plans for further expansion.
  • The opportunity to shape our digital strategy and develop new sales channels.
  • A creative, entrepreneurial and collaborative working environment in the heart of Copenhagen.
  • Competitive salary package based on qualifications.

Application

Please send your application and CV via "Apply".

Applications will be reviewed on an ongoing basis.


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