The head of performance and analytics is driving insights and innovation to advocate the Miele brand identity globally. Main tasks include leading the development of strategies and reactive initiatives to drive top-line growth, customer acquisition, and traffic. This role collaborates with the complete digital marketing ecosystem to accelerate the benefit of growth initiatives and optimization programs.
- Primary source of information for all stakeholders relating to analytics and performance marketing; act as a consultant to regional functions by providing advice
- Manage the allocated performance marketing budget for driving the consumer acquisition across all digital channels
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