Job ad: Brand and Marketing Manager

ROCKWOOL International A/S

Brand and Marketing Manager

Hedehusene

We are looking for an experienced Brand & Marketing Manager to help us manage and grow the Parafon brand, marketing and communications. You will manage the Parafon brand across borders & languages, work with the commercial teams to identify marketing and business operations and ensure that all marketing & communications materials and channels are kept up to date.

More specifically, you will:

  • Establish and grow Parafon brand by creating Parafon brand architecture (e.g. the brand guidelines, identity, messaging, naming conventions, segment and audience comms) and ensure the alignment to the strategy of Parafon
  • Create annual marketing plan for Parafon together with the Parafon commercial organization and central marketing team including product launches, campaigns and communication materials. Execute the plans per timeline, budget and agreed targets.