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Employer brand analysis – attraction

Insights from the outside – this is how candidates see your company

People in an office

Get an overview of where you stand in the candidate market

Do you want to know what your dream candidates really think about you as a workplace? With this analysis, you get precise insight into how strong your employer brand is in the market. And where you can benefit from increasing your communication.

Use the analysis to attract the best

Several industries compete for the same sought-after profiles, and candidates carefully examine your company before making their choice. The analysis of your employer brand provides a solid data foundation to stand out in the competition for the best candidates – and insights that are crucial for working strategically and proactively with your brand as a workplace.

Know your blind spot and target strategically

It is not uncommon for companies to have a blind spot regarding their core profiles when it comes to candidates’ perception of them as a workplace. With updated insights into your reputation, you can target your communication so that your messages and visual universe match what the best candidates are looking for.

A group of people putting their hands on top of each other as a symbol of teamwork and community

You get insights and tools that can:

  • give you an overview of your position in the candidate market and attract the right talents
  • uncover the difference between your desired brand and your actual image
  • adapt messages and channels to what motivates your core profiles
  • prioritize the most important areas for improvement in your employer branding
  • increase the effect of your employer branding investments

What do you get answers to?

Awareness

– How many know you?
– What are you known for?

Image

Job security
– Are you a safe workplace?
Company culture
– How is it perceived from the outside?
Salary and career opportunities
– Do they meet expectations?

Desire to work for you

– Are you perceived as an attractive workplace?

Job preferences and wishes

– What do candidates value when choosing a workplace?
– Where do they look for jobs?
– How do they prefer to hear about you?

Should we call you?

Employer brand analysis – attraction

  • This is how your company compares to competitors
  • This is how potential candidates imagine everyday life with you
  • These messages and channels best reach your target group
  • This is what it takes for candidates to choose you over others

55,000 DKK

All prices are excl. VAT.

Additional analysis split by age or professional group: 2,000 DKK.

The perfect combination:

Also gain more knowledge about your own employees’ perceptions of you as a workplace.

See more here