Director, People with Obesity (PwO) Marketing

Category:

Commercial Marketing

Lead Consumer-driven Strategies to Transform Obesity Care at Novo Nordisk!

Are you a strategic visionary in patient and consumer marketing within health, ready to influence the obesity landscape? Novo Nordisk is seeking a Director to set the strategic direction for Novo Nordisk’s global strategy for our engagement with People with Obesity (PwO). This role is your chance to join a passionate and purpose driven team and take charge in defining superior global consumer engagement strategies in this transformative area of Obesity.

About the Role:

Reporting to the CVP of Strategic Marketing Obesity, you will set the overall strategic direction, evaluate the strategic playing field and, together with senior management in both HQ and Operations, decide the role of Novo Nordisk in this important therapy area. Your primary focus will be to develop and drive our future engagement strategy & ambition within Obesity mid-and long term for People Living with Obesity (PwO). You will set global strategic PwO direction, and drive and evolve the omnichannel approach in obesity.

Key Responsibilities:

1. Strategic Insights Development: Lead the establishment of a forward-looking consumer insights function that aligns with the overall PwO strategy. Utilize market intelligence and consumer insights to inform and shape our strategic marketing roadmap, ensuring we anticipate and address the evolving needs of the obesity market.
2. Mid-Long-Term Patient and Consumer Engagement Strategy: Develop and articulate a comprehensive engagement strategy that prioritizes the needs and support of individuals throughout their obesity journey. Create a narrative that positions Novo Nordisk as a trusted partner, enhancing long-term relationships with PwO.
3. Leadership and Team Development: Build and lead a high-performing team of marketing professionals who are focused on strategic impact. Foster a collaborative environment that draws on best practices from both FMCG and healthcare, driving innovation and strategic thinking throughout the organization.

Who You Are:

We are looking for a strong marketing strategic leader with:

• 10+ years of marketing experience, including at least 5 years in the FMCG health sector working with consumer health products.
• Strong international marketing background, capable of navigating complex organizational landscapes.
• A relevant master’s degree in business, media, marketing, or communications.
• A deep understanding of strategic marketing, consumer segmentation, engagement, and long-term planning within the health space.
• Excellent strategic, analytical, and commercial skills, alongside fluency in English.

Preferred Qualifications:

• Marketing experience that bridges the FMCG and pharmaceutical industries.

About the department

The Strategic Marketing Obesity team is a team of highly engaged and skilled professionals, focused on driving business impact through launch of our current and future treatments in Obesity, driving market development and expansion and developing strategies of the future obesity landscape for a strong future development of our Obesity Therapeutic Area.

Why Novo Nordisk?

Novo Nordisk is a leading global healthcare company with a 100-year legacy of driving change to defeat serious chronic diseases. Building on our strong legacy within diabetes, we are growing massively and expanding our commitment, reaching millions around the world and impacting more than 40 million patient lives daily. All of this has made us one of the 20 most valuable companies in the world by market cap. Our success relies on the joint potential and collaboration of our more than 63,000 employees around the world. We recognize the importance of the unique skills and perspectives our people bring to the table, and we work continuously to bring out the best in them. Working at Novo Nordisk, we're working toward something bigger than ourselves, and it's a collective effort. Join us! Together, we go further. Together, we're life-changing.

Contact Information:

For further inquiries, please contact Niels Abel Bonde at nsab@novonordisk.com . Phone +4534487468.

Application Deadline:

August 15, 2025.

You do not need to attach a cover letter to your application, but please include a few sentences about why you are applying in your resume or CV. To ensure an efficient and fair recruitment process, please refrain from adding a photo in your CV. Applications will be handled as they are received, so please do not hesitate to apply.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.