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Global Marketing Lead

OnRobot A/S
Odense SØ

Location: Odense Denmark
Reporting to: Chief Commercial Officer

Job Description

The Global Marketing Lead will serve as a key leader within a centralized marketing function. This role combines direct leadership of the Marketing Team with project-based responsibility for regional colleagues in a matrix organization.

The Global Marketing Lead will act both as an individual contributor and as a cross-functional leader, driving the expansion of global marketing coverage with a strong focus on lead generation and maximizing marketing ROI.

The Global Marketing Lead is expected to provide full support and guidance to all team members, ensuring they can execute independently based on the strategic direction set by Management

Responsibilities

  • Lead the planning, coordinating, and execution of all marketing communications, activities, and campaigns.
  • Manage external agencies supporting branding/messaging, marketing content, and sales enablement tools creation with clear, precise, and timed briefs for work required from concept to distribution.
  • Work with digital marketing to identify trends and insights to optimize overall marketing performance based on analytics.
  • Act as matrix lead for marketing events and activities caried out by regional sales support staff in Europe, North America, and Asia.
  • Engage with sales teams and customers to understand key customer segments and their unique customer journeys. Evaluate end-to-end customer experience across multiple channels
  • Oversee and manage SoMe channels and communications.
  • Marketing project management and work to strict timeframes and deadlines.
  • Manage overall marketing budget.

Requirements

  • Bachelor’s degree in Marketing, Communications, PR, or Business Administration.
  • 7+ years in a marketing/PR role, with proven experience in campaign execution. Event planning experience a plus.
  • Strong English verbal and written communication skills for crafting brand messaging, press releases and creative content.
  • Ability to manage multiple projects and deadlines, including structuring parallel workstreams effectively.
  • Strong interpersonal skills, leadership, strategic thinking, and the ability to work collaboratively
  • Proficiency in digital marketing platforms, social media management, content management systems (CMS), and data analytics tools like Google Analytics or SEO tools.

Why OnRobot

You are offered the opportunity to enter the robotics industry and be part of an ambitious start-up environment. The goals are well defined and OnRobot has a clear focus on executing plans, changing direction if it supports the goal and attracting people with energetic executing skills.

About OnRobot

OnRobot is the global leader in collaborative applications, making industrial automation accessible, flexible, and cost-effective for manufacturers of all sizes, and we’ve been doing so since 2018. With headquarters in Odense, Denmark, other offices around the world, and a network of more than 700 distribution and integration partners, we’re on a mission to eliminate complexity and deliver collaborative automation that works – straight out of the box.

At the heart of our offerings is a growing portfolio of Off-The-Shelf Solutions powered by D:PLOY, the industry’s first automated application deployment platform. These pre-fabricated solutions enable same-day installation, fast changeovers, and require no programming expertise, allowing manufacturers to automate high-mix tasks like palletizing and machine tending in just a few hours, and taking control of their operations.

Complementing these solutions, OnRobot provides a comprehensive range of Plug & Produce tools – including grippers, vision systems, sensors, and screwdrivers – all designed to work seamlessly across leading robot brands through our unified ‘One System, Zero Complexity’ platform.

Whether it’s palletizing, CNC machine tending, packaging, transferring, sanding, or screwdriving, we help businesses take control of their automation journey – with solutions designed to scale, adapt, and deliver measurable results.

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