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UMAGE ApS
Copenhagen
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Chief Marketing Officer (CMO)

If you want to make a difference in an inspiring environment by the waterside in Copenhagen, close to Kongens Nytorv, we hope to hear from you this summer and look forward to welcoming your skills and ideas in written and visual communication for UMAGE in the years to come. This position is based in Copenhagen and therefore applicants must reside in Denmark.

Job Description

As CMO at UMAGE, you will be responsible for developing and executing the overall marketing strategy that supports our growth ambitions. You will play a key role in structuring and leading our marketing team, which includes Graphic Design, Media, Communications, and Photography & Styling. Your primary responsibilities will include:

Leadership and Team Management

  • Creating a new visual and written communication strategy taking the UMAGE DNA to new innovative and positively differentiating levels.
  • Structure, motivate and guide the work of the Graphic Design, Media, Web, Communications, and Photography & Styling teams.
  • Foster an inspiring and collaborative work environment where creativity and efficiency go hand-in-hand.

Project Management, Launches and Campaigns

  • Oversee, plan, and facilitate the execution of project-related work across the above-mentioned departments.
  • Lead the development and execution of product launches 2-4 times a year and suitable marketing campaigns throughout to support these.

Social Media and Digital Marketing

  • Oversee growth across our social media platforms by strategising and facilitating the creation of targeted, relevant, diversified and memorable content in close collaboration with the marketing team.
  • Oversee the analysis and optimisation of social media strategies to ensure they drive community engagement and sales growth.

Public Relations (PR) & Branding

  • Set the strategic direction for press activities in collaboration with the PR Manager and external partners
  • Strengthen the company's media presence by cultivating key relationships and guiding high-level outreach to ensure consistent international visibility and long-term brand relevance.
  • Represent and brand the company at relevant events. Act as the UMAGE’s media spokesperson and gain access where our piers fall short.
  • Refine procedures and workflows for the Content Life Cycle in close collaboration with the sales team and other relevant departments.

Communication and Creativity

  • Provide strategic direction and editorial oversight across all brand communications, including press releases, product stories, newsletters and user guides, to ensure consistency, relevance and alignment with brand and business objectives.
  • Elevate the impact and visibility of the UMAGE Newspaper by guiding content strategy, refining positioning, and increasing perceived value among readers.

Your Profile:

  • We are looking for an experienced leader with a proven background in marketing and communication. You thrive in a very dynamic and creative environment where no day is the same, and you can adapt quickly to shifting priorities and juggle many projects at once.

You should have:

  • At least 6 years of experience in the industry, preferably within the furniture or lighting sector, with a history of long-term positions.
  • A well-established network of influencers and media contacts within the industry.
  • A strategic and brand-led approach to all marketing disciplines, including PR, e-commerce, visual identity, photography and content production, with a focus on growth, performance and long-term brand positioning.
  • Excellent communication skills in both English and Danish, written and spoken. French or German is a plus, but not a requirement.
  • Proven ability to manage multiple launches and projects simultaneously.
  • A strong passion for public speaking and an ability to represent the company in front of large audiences.
  • A creative and innovative mindset, always looking for new ways to approach challenges and marketing opportunities.

In return:

We offer as the only one in the business since 2019, a 4-day workweek – a work-life balance that we all thrive through and make better results from. Fully charged after a 3-day weekend all year round. A very creative, yet responsible approach to all challenges in the constant pursuit for making a difference – making ourselves “umage” for the people and customers out there.

You’ll have the possibility to put a lasting mark on how true and innovative marketing can make wonders in our business. We are there to support you as you will support the teams in need of your expertise and creative mindset for us all to prosper from. We bid your interest and initiative welcome.

Please apply via the Apply-link below as soon as possible. Note that we review incoming applications on an ongoing basis. For further information about the position, please contact our Chief Creative Developer Søren Ravn Christensen, src@umage.com or tel +45 22 28 07 13.

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