Jobannonce: Digital Marketing Specialist
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Vikan A/S, Skive, Copenhagen or from home
Are you passionate about lead generation, inbound flows, data analysis, SoMe and optimisation of the digital customer journey? And would you like to join an exciting digital growth journey and a strong and ambitious team? Then you might be our new colleague in a newly established role at Vikan.
We are launching several strategic digital projects and we want to work effectively with inbound marketing, lead nurture and ensuring the best possible UX.
Your tasks will be to:
- Work with lead generation (SQL/MQL), set up inbound flows and nurture leads through the marketing funnel
- Maintain lead capturing forms to support acquisition and engagement marketing to successfully reach new customers and expand revenue growth within the existing customer base
- Create A/B tests and personalisation in order to improve UX