Jobannonce: Marketing Automation & CRM Specialist
Are you a Marketo aficionado? And can you create engagement and open the door to potential leads through strategic customer life cycle marketing?
You will take the reins on our Marketo-based platform and build awareness through targeted and captivating email marketing and roll-out lead management across Rockfon. As our first dedicated marketing automation and CRM specialist, you will:
- Define and roll-out our lead management strategy with marketing managers across different countries – our lead management strategy covers lead generation, scoring, qualification and engagement
- Improve the integration of Marketo in Rockfon website assets, including forms, tracking and personalised content
- Improve the integration of Marketo and Microsoft Dynamics on segments, customer profiles and campaign set-up