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Job ad: Thought Leadership & Content Marketing Specialist
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Thought Leadership & Content Marketing Specialist
The purpose of the role is to consistently address the biggest questions on the minds of our audiences, including end users and system integrators, and create content and activities that trigger interest and engagement across multiple channels and formats. Being at the forefront of industry trends and understanding our customers' strategic business issues, you will proactively develop communications focused on pains and gains, acting on insights and analytics.
Primary tasks
- Foster compelling storytelling and messaging that builds a unique brand position for Universal Robots within our industry and beyond.
- Manage the ongoing marketing content program including oversight of the blog, editorial plans and external contributions.
- Actively contribute to an engaging and seamless experience throughout the customer journey through relevant and impactful copy and content.
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