Marketing & Communications Specialist

Location: Nørresundby, Aalborg – or Remote UK

About the Role

We are looking for a Marketing & Communications Specialist who can strengthen our market position while contributing directly to measurable growth.

This role sits at the intersection of Marcom and Digital Marketing, bringing together brand management, digital performance, and demand generation. You will own the day-to-day execution of marketing activities while ensuring all initiatives contribute to pipeline growth, strengthen sales enablement, and support our long-term positioning within the healthcare imaging sector.

You will work closely with the Marketing & Communication Lead and collaborate with sales and operational teams to ensure marketing activities are aligned with commercial priorities and deliver tangible business impact.

A genuine interest and curiosity in understanding the healthcare imaging industry is essential in this role. We expect you to actively build insights into customers, solutions, and industry dynamics in order to create relevant, credible, and engaging communication.

Key Responsibilities:

This is not a purely content-focused position. It’s a hands-on role with strategic influence. You must be comfortable moving between messaging, campaigns, analytics, and optimisation - and understand how marketing translates into measurable impact in a B2B medical technology environment.

Brand & Market Positioning

• Strengthen and protect our brand across all communication channels – ensuring consistency.
• Develop and coordinate content across LinkedIn, website, email, campaign materials, and PR initiatives.
• Translate commercial topics into credible, engaging communication.

Digital Performance & Demand Generation

• Plan, execute, and optimize digital campaigns across Google Ads, SEO, LinkedIn, and email marketing.
• Contribute to qualified lead generation and pipeline growth across key markets.
• Support segmentation and targeting strategies aligned with commercial priorities.
• Improve conversion rates across website, landing pages, and lead flows.
• Continuously test, learn, and refine channel performance to optimize results.

Growth, Performance and Commercial Insight

• Drive sustainable growth by monitoring and improving funnel performance, conversion rates, and cost per lead.
• Track, analyze, and report on campaign, channel, and activity ROI, translating data into clear, actionable improvements.
• Create visibility into marketing’s contribution to commercial growth and pipeline development.
• Support lead-nurturing initiatives in close collaboration with sales to strengthen conversion and long-term value.

What Success Looks Like:

• Strong and credible market presence within healthcare imaging.
• Clear contribution to inbound lead generation and pipeline visibility.
• Improved cost efficiency and conversion across digital channels.
• Marketing recognised internally as a commercial growth partner.
• Consistent, engaging, credible market positioning within healthcare imaging.

What We’re Looking For:

Mindset & Approach

• A driven and proactive self-starter who naturally takes ownership.
• Comfortable operating independently while aligning closely with commercial objectives.
• Able to move confidently between messaging, campaigns, analytics, and optimisation.
• Structured and organised, with the ability to prioritise what creates real impact.
• Confident communicator across teams.
• Motivated by continuous improvement and measurable results.

Experience & Background

• Minimum 3 years of B2B marketing experience (experience in medical sectors is a plus).
• Proven experience working with performance-driven digital channels.

Skills & Competencies

• Strong understanding of SEO, paid media, email marketing, and content strategy.
• Proficiency in tools such as Google Analytics, Mailchimp, LinkedIn Campaign Manager, Salesforce CRM.
• Commercial awareness and understanding of longer B2B sales cycles.
• Excellent written and verbal English communication skills.
• Ability to work independently and collaboratively in a growth-oriented environment.
• Knowledge of the healthcare or medical technology industry is an advantage.
• Familiarity with Adobe Creative Cloud is beneficial but not essential.

About Agito Medical:

At Agito Medical, we’re here to make a difference - together with our partners and customers.

Since our founding in Aalborg, Denmark in 2004, we’ve grown into a trusted provider of smart, flexible, and sustainable diagnostic imaging solutions, systems, parts, and clinical services. Today, our team of more than 60 skilled professionals operates across Denmark, the United Kingdom, and France - helping healthcare providers across the world reduce wait times, improve resource efficiency, and enhance patient outcomes.

Our approach combines deep industry knowledge with a practical, partnership-driven mindset. From pre-owned imaging systems to parts and mobile diagnostic units, we tailor every solution to help our customers navigate challenges, find the right fit, and make the most of their budgets.

With over 20 years of experience, we continue to redefine how healthcare providers access imaging equipment - without compromising on quality, reliability, or sustainability. In 2024, we entered a new phase of growth with the acquisition by Duke Street, further strengthening our mission to provide forward-thinking healthcare solutions globally.

Join the Agito Medical Team

If you're passionate about healthcare, sustainability, and making a difference - and if you thrive in a fast-moving, international setting - we’d love to hear from you.

Agito Medical is committed to diversity, equity, and inclusion in all aspects of its operations. We welcome applicants from all backgrounds who share our commitment to innovation, collaboration, and long-term thinking.

We are reviewing candidates on an ongoing basis, as we are looking to fill this role as soon as possible. Let’s shape the future of diagnostic imaging, together.

If you have any specific questions regarding the role, please contact Josefine Pedersen, Marketing and Communications Lead on +45 2843 0235 (working hours only please).

Otherwise, please apply using the Apply button.

Apply with QuickApply on Jobindex.