Save job Share Apply
European Sperm Bank
Copenhagen
Share Save job

Paid Search Specialist

Join European Sperm Bank's Growth & Marketing Team

European Sperm Bank is looking for a results-driven Paid Search Specialist to join our Growth & Marketing team. In this pivotal role, you’ll take ownership of our Google Ads campaigns across Search, Display, and YouTube - driving measurable growth in customer acquisition, engagement, and ROI. Your work will directly support our mission: to provide families around the world with safe, informed access to donor sperm.

The Role

You’ll plan, execute, and optimise campaigns across Search, Display, and YouTube within Google Ads to ensure every kroner invested delivers results. From keyword research and ad copy testing to placement optimisation and budget pacing, you’ll run performance-driven campaigns that convert. Using tools like Google Ads, DV360, GA4, and Looker Studio, you’ll monitor performance, conduct experiments, and translate insights into business impact. You’ll also keep a close eye on AI developments and explore ways to leverage AI for efficiency and smarter media buying.

What You Bring

  • 4–6 years of experience planning and executing high-performing SEM campaigns
  • Proven track record in Google Ads (Search, Display, YouTube) with measurable ROI impact
  • Strong analytical mindset with a data-driven approach to testing, optimisation, and budget management
  • Proficiency in GA4, Looker Studio, and campaign tracking tools
  • Experience with A/B testing and conversion optimisation
  • A proactive, hands-on approach with the ability to manage campaigns end-to-end
  • Experience with display and video creative best practices, ad formats, and testing methodologies
  • Preferable: experience with a DSP such as DV360 or Adform

If the following sounds like you, we want to hear from you:

Campaign Ownership
Manage and optimise ESB’s SEM campaigns to maximise ROI and support growth goals.

Performance Analysis
Track KPIs, analyse results, and provide actionable insights to improve efficiency.

Experimentation & Optimisation
Run A/B tests on ad copy and creative, bidding strategies, and landing pages to drive conversions.

AI Exploration
Monitor AI trends and implement new tools to maximise efficiency and enhance media buying.

Cross-Department Collaboration
Work closely with Digital, Content, Commercial, Brand & Communication, and Client Care to align on goals and create seamless customer journeys.

Continuous Learning
Stay up to date with Google Ads updates, industry trends, and best practices.

Working at European Sperm Bank

At ESB, you’ll find a dynamic, international environment that’s both fast-paced and purpose-driven. With a strong growth trajectory and entrepreneurial mindset, we offer ample opportunities for learning and development. Most importantly, you'll join a team that genuinely cares—about each other and about making a difference for donors, donor-conceived children, and their families.

Ready to Apply?

We’re looking to fill this position as soon as possible, so don’t wait. Please send your CV and cover letter in English to us today.

For questions about the role, feel free to reach out to: Christian Thorning Ellegaard Head of Growth and Marketing cte@europeanspermbank.com.

Apply with QuickApply on Jobindex.

Apply