Head of Marketing

At WindowMaster, we believe in the power of innovative solutions for the built environment. Our façade automation and controls solutions are pioneering applications for energy efficient natural ventilation and smoke control systems, and our fall protection and access equipment ensures that all can safely execute their tasks at heights. Our Purpose is to create a better world where every person has fresh air indoors and a safe built environment, and we are looking for a new Head of Marketing to be a part of that.

Role Description

As our Head of Marketing, you will be based at our headquarters in Vedbæk and lead a team of dedicated marketing specialists. Each team member brings deep expertise in their domain — your role will be to lead, challenge, and align them around a common vision and roadmap with insight and needs of the various markets we operate in.

You will be responsible for developing and executing a full-funnel marketing roadmap that supports our company strategy, value proposition, and market and product needs. Together with your team of experts, you will be providing guidance and working with marketing efforts, such as digital paid and organic strategies, PR, international conferences and exhibitions, web development and CRM Microsoft Dynamics 365 applications. It will span from brand awareness building to lead generation; the entire marketing funnel requires hands-on leadership and deep marketing insights.

Main Responsibilities

• Lead, inspire, and develop a high-performing team of marketing specialists. Foster collaboration and ensure that a learning mindset is continued.
• Develop and execute a full-funnel marketing roadmap that supports our company strategy.
• Gather insights from all international sales departments, Product Management, and business development to prioritize initiatives and resources.
• Provide sparring, challenge and give up-to-date marketing insight to all team members to improve brand visibility, traffic, lead generation, and conversion. Strong understanding of SEO, paid media, social media, automation, and analytics is required.
• Organize and coordinate events, including webinars and exhibitions, to increase our brand awareness and position our expertise as an industry thought leader.
• Work closely with our CRM and marketing technology stack, especially Microsoft Dynamics 365, Zapier, Umbraco, TwentyThree webinars, Sleeknote, GA4 and Looker brand dashboards.
• Champion close collaboration with Sales and Product Management in a B2B context.
• Manage a global marketing budget and ensure the current resources are spent with the highest ROI.

Your Profile

• Minimum 5 years of B2B marketing experience in an SME.
• Proven leadership experience — not just managing people, but inspiring and elevating them.
• Strong strategic thinking with the ability to translate ideas into action.
• Hands-on experience across the full marketing funnel, from brand to demand.
• Deep knowledge of digital marketing tools, platforms, and best practices.

What We Offer

• A central leadership role with direct access to the CBDO and key stakeholders in Sales and Product Management.
• An employer who is on a journey for growth and deep desire to be a Good Global Citizen with pioneering sustainability strategies and product and solution offerings that provide a positive impact on humankind.
• A steady and highly skilled team with deep insights into their respective areas, ready for you to lead and blossom further.
• The ability to continue to grow and develop yourself as a Marketing leader with access to participate in industry knowledge sharing sessions and seminars.
• Competitive compensation package, pension, and a great canteen.

Our Chief Business Development Officer (CBDO) currently leads our Marketing team but is moving to a new responsibility area and therefore we are looking to fill the position of Head of Marketing. You will report to the CBDO.

About WindowMaster

WindowMaster produces solutions for natural ventilation, mixed-mode ventilation and smoke and heat ventilation. Through intelligent cleantech solutions, the company has helped promote energy efficient construction and a healthy indoor climate since 1990. The HQ is in Vedbæk, Denmark but WindowMaster operates globally with offices and subsidiaries across the world include Germany, USA, Ireland, Switzerland, United Kingdom and Norway.

Windowmaster was successfully listed on the Nasdaq First North Growth Market in 2020.

During recent years, WindowMaster has executed our strategy and has been on an ambitious growth journey, developing our overall business with a strong focus on sustainability. In February 2021, WindowMaster acquired Climatic A/S, a specialist in smoke and heat ventilation as well as design, installation and service of fall protection an access equipment in Denmark. You can read more about WindowMaster here: About WindowMaster

Send your questions to this position to Mia Brøndum, CBDO at mbr.dk@windowmaster.com

We encourage all who meet the criteria and find this position interesting to apply no matter their age, gender, religion, sexual orientation, race, ethnicity or disability.

Applications are to be sent via the button "Ansøg"