Digital CRO Specialist

– Join our award-winning digital team

We’re looking for an experienced CRO Specialist to join our growing digital team. This is a newly created role, focused on driving revenue growth by improving the conversion performance of our e-commerce flows—from homepage to checkout and including our donor recruitment journey.

You’ll play a central role in identifying optimisation opportunities, leading experimentation, and improving user journeys across the full funnel. Using data, customer insight, and UX know-how, you’ll take ownership of the CRO testing roadmap and work closely with colleagues across teams to deliver measurable impact.

If you’re excited by continuous improvement and want to make a meaningful difference from day one, this role offers the opportunity to establish how we work with CRO as an integral part of our digital growth strategy.

What you’ll be doing

Turn insights into action by analysing web data, user behaviour, client feedback, and market trends.
Own and implement a CRO testing roadmap—prioritising high-impact opportunities while balancing quick wins with more in-depth, data-driven experiments across both consumer and donor journeys.
Run A/B and multivariate tests using tools like VWO, and help embed test winners into the live experience.
Lead key optimisation projects—landing pages, sign-up flows, checkout improvements, etc.
Work with marketing and traffic data to ensure users land on the most relevant, high-converting pages.
Collaborate with designers, developers, and marketing colleagues to build and evaluate experiments.
Continuously monitor performance metrics (CVR, bounce, funnel drop-off), report results clearly to stakeholders, and turn insights into actions.

What you bring

3+ years of hands-on experience in CRO, digital analytics, or optimising e-commerce user journeys.
Strong understanding of funnel performance, e-commerce KPIs, and UX best practices.
Proficiency in GA4, Mouseflow/Hotjar/Clarity, and A/B testing platforms (e.g. VWO).
A test-and-learn mindset with strong critical thinking skills.
Great communication skills—you can translate numbers into narratives.
Experience working with CMS platforms and BI tools (e.g. Looker) is a plus, but not required.
Bonus: familiarity with HTML/CSS/JavaScript (useful when scoping test feasibility).

What we offer

A friendly, international workplace where your work matters
A team that prioritises having fun while getting great results
Hybrid setup (we’re based in Copenhagen)
A mission-driven company helping people become parents
The chance to contribute to award-winning digital work — we recently won 5 Danish Digital Awards, including Gold in Best in Digital Health

About us

European Sperm Bank helps people around the world build families. We believe in openness, empathy, and making things easier — and that includes digital. You’ll be joining a team with high ambitions and an open, supportive culture. Our digital team is split between Aarhus and Copenhagen, we offer hybrid work flexibility, and we’re investing in our digital ecosystem across the board.