Head of Marketing – Denmark & Sweden
Burger King Denmark and Sweden is a leading name in the QSR industry, known for our commitment to quality and customer service. Our employees are the key to growth and success and therefore our Marketing department is expanding.
Awesome! But what will my new role be?
About the role
We are looking for an experienced Head of Marketing with strong leadership skills. This senior role requires proven experience guiding teams to success while driving strategic marketing initiatives. You will develop compelling retail marketing programs and promotions relevant to Swedish and Danish markets. The marketing plan will be based on the brand and seasonal concepts from the marketing calendar, promoting the brand and services by delivering a seamless experience across different channels and delivering sales growth and main area KPIs.
Responsibilities
- Develop the marketing plan for the Swedish and Danish markets.
- Manage the marketing team to secure excellent execution at all touchpoints.
- Work actively and collaboratively with the local organization including key operations staff to make sure plans can be implemented effectively in the restaurants.
- Manage the Marketing Council relationships with franchisees to ensure marketing plan buy-in by the system.
- Work collaboratively with key Scandinavian functions to implement brand strategies and campaigns, menu initiatives, and digital initiatives that accelerate our business.
- Understand local customers, competitors, and the media landscape.
- New establishments - responsible for the implementation of the opening plan, creating a buzz and great marketing plan for the new openings or remodels.
- Outreach - Locate opportunities and implementation of local marketing activities, create neighbourhood/target group analyzes.
- Event - Planning and execution of local events together with the operation managers.
- Signage and visibility - Ensure the best exposure both in and around the restaurants in the immediate area.
- Follow up on all activities together with the Scandinavian Brand Function to ensure our marketing spend is generating the best return for our investment.
- Be a key part of the Senior Management team of Denmark and Sweden.
Requirements
- Higher education in Marketing, Communication, or a related field.
- At least 5 years of work experience in marketing and advertising campaigns, ideally from QSR, Retail, FMCG or similar.
- Experience with leading teams of at least 3 or more staff members.
- Significant experience in launching local marketing initiatives and sales-driving activities for restaurants/stores that have led to sustained business success.
- Proficiency in Danish or Swedish and English, both orally and in writing.
What we offer
- Great career opportunity in a solid international organization with growth ambitions.
- Opportunity to develop your tasks and shape your area of expertise.
- Competitive salary and benefits.
- Flexible work environment + office in Copenhagen.
- Discount at all our restaurants.
- Be part of the family who loves driving great guest experiences.
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