De andre har svært ved at levere det, Jobindex gør
For a number of years, Frederikssund Municipality has worked on developing the municipality’s visual identity. When job candidates see one of Frederikssund’s job ads, they should have no doubts as to where it came from. This means that the municipality has demands for graphic layout. At the same time, the municipality wants quality, flexibility and a great price. Which is something no one else can provide. This is why they choose to go with Jobindex year after year.
The 3 main advantages
Webmaster for Frederikssund Municipality, Kenneth Jensen:
“When candidates see one of our job ads, they should have no doubts as to whether it’s us"
“We chose Jobindex again because other services have a hard time providing the graphic layout that we want”
“We don’t need to advertise anywhere else; we get quality, flexibility and graphics all at a great price”
Frederikssund Municipality communicates a great deal visually, which is something that the municipality would like to extend to its job ads. This is why the municipality was specifically in search of a supplier that could ensure them a solution that focuses on graphic elements. And when Kenneth Jensen, webmaster for Frederikssund Municipality, went to choose a supplier back in 2010, the recession raged and the number of recruitments plummeted to 100 in a municipality with some 4500 employees. This is when they selected Jobindex. And that’s how it’s been ever since.
“I run statistics when it’s time to renew our contract. In order to generate statistics, we test the job advertisements with other companies that have made us an offer—we look at the target rate and how many people view the ads on the various job portals. Sometimes it’s obvious that we need to use specialist job portals if, for example, we’re trying to find a chief dentist. But experience has shown that considerably more people look at our ads on Jobindex”, Kenneth Jensen says.
Visual elements are crucial
Kenneth cannot deny the fact that graphic elements are what make all the difference for Frederikssund Municipality.
”Our visual identity is of great concern to us. We’ve focused on it for years now. Using the Special Layout has been a decisive factor for our ads. Not to mention that we’re able to put an introduction to our company on our Company Profile. We chose Jobindex again because other providers have a hard time providing the graphic layout that we want. And we get the full package from Jobindex”, he says.
Many important considerations about the municipality’s branding lie behind their choice of provider, and they pay attention to every detail in their emphasis on the candidates’ ability to recognise the municipality.
“When candidates see one of our job ads, they should have no doubts as to whether it’s us—it should have our font, our graphic elements and our colours. And we communicate a great deal visually. The Special Layout allows us to do this—with images on fixed bars, e.g. top bars. We can add an image that fits the job perfectly. This is something I specifically look for”, Kenneth says.
The candidates flow in
The municipality’s recruiting is decentralised, and even though Kenneth doesn’t work hands-on with recruiting, he knows that his recruiting colleagues are getting what they need.
“I would know if the job ads weren’t working. So it’s good that I don’t hear anything because it’s a sign that they’re getting the candidates we need. The basic issue has been solved; we don’t need to advertise anywhere else”, he says. He concludes by saying that
“I’ve spoken with a number of candidates who think that the ads have a minimal and modern look. They probably aren’t exactly used to seeing this from a municipality”.
Frederikssund Municipality uses these solutions
Want us to help your company become more visible and attractive to candidates?
If so, contact us at 38 32 33 55
