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Welcome to Denmark's largest study of job preferences
We've surveyed 10,000 Danes to give you a precise understanding of what they truly want from their working lives.
Insights that light the way for HR professionals
Discover what candidates themselves reveal – from their negotiating power to what attracts them to a new role, and what holds them back from making a move. There's a wealth of insight here you can't afford to miss.
A snapshot of our key job insights
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That's how hot the job market is right now – how will you adapt?
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of the seniors would like to keep working after the retirement age
– are you considering that?
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of the Danes work from home at least one day a week – does it affect your industry?
Let's break it all down by industry with a Deep Dive
Our data is so extensive that we can zoom all the way in at the sector level and uncover powerful insights. We highly recommend a free Deep Dive presentation — it gives you a precise understanding of the candidates you're trying to attract. Below are a few examples of the kinds of insights you can expect:
of Danes in the marketing industry would apply if they came across an interesting job ad.
of Danes in the pharmaceutical sector would reject an attractive job offer if the company had a negative impact on society.
of employees in the hospitality industry could see themselves switching jobs within the next 3–12 month.
Get your free Deep Dive
A tailored industry analysis designed specifically for your sector and challenges: We'll show you data that's directly relevant to your business — with insights all the way down to job-category level.
Live walkthrough included: You'll sit down with one of our advisors and get answers on the spot — saving you valuable time on follow-up research.
Explore the professional areas available for Deep Dives
Get equipped with data across every professional field. Our insights are based on representative responses from 10,000 Danes across regions, industries, age groups and job functions.
- Social and Healthcare
- Administration and Finance
- Manufacturing and Skilled Trades
- Retail and Service
- Education
- Sales and Communication
- Information Technology
- Management and HR
- Engineering and Technical
- Transport and Logistics
- Agriculture
- Other
