Welcome to Denmark’s largest survey of Danes’ job preferences

We’ve conducted a survey among 10,000 Danes that gives you a clear insight into what they see as the optimal work life.

Get a deep dive in our data

Game-changing insights for HR professionals

Get a deeper understanding of what really drives candidates — from how confident they feel in negotiations to what draws them to a new role, and what keeps them from making

How do you
handle a high
job temperature?
What makes
the Danes change
their job?
What does
work-life balance
really mean to
the Danes?

A glimpse of our insights

0°

That’s how warm the job
market is right now – how will
you adapt?

0%

of the seniors would like to
keep working after the retirement age
– are you taking that into account?

0%

of the Danes work from home
at least one day a week – does it affect your industry?

These are the topics that we’ll share insights on

Learn what the temperature of the job market is within your industry and discover what the Danes prioritize at their workplaces

Examples of what you’ll find
  • The real reasons why the Danes are taking new jobs
  • The negotiation power of the candidates
  • What the Danes see as the most important at their workplaces.
Equip yourself with insights that help you understand how to keep your people engaged and committed. For example, it makes a real difference whether your employees respond “satisfied” or “very satisfied” in your next engagement survey.

Examples of what you’ll discover:
  • A status overview of job satisfaction among Danish employees
  • Insights into the benefits of having proud and engaged employees
  • An overview of ambassador potential within Danish companies
Uncover the real trends behind the often vague concept of work-life balance. We asked Danes what truly matters most to them — and the results might surprise you.

Examples of what you’ll learn:
  • How Danes prioritise different aspects of work-life balance
  • The current state of remote work in Denmark
  • What people really think about a four-day workweek
We’ve taken the temperature of the job market — and in some areas, it’s hotter than ever. That’s why we’ve explored how you can use senior talent and AI as powerful “cool-down” strategies to ease the pressure.

Examples of what you’ll discover:
  • How many seniors want to stay in the workforce beyond retirement age
  • How to keep older employees engaged and motivated
  • What it takes to increase adaptation of AI in your organization

Let’s break it all down by industry with a Deep Dive

Our dataset is so extensive that we can zoom all the way in at the sector level and uncover powerful insights. We highly recommend a free, no-obligation Deep Dive — it gives you a precise understanding of the candidates you’re trying to attract. Below are a few examples of the kinds of insights you can expect:

0%

of Danes in the marketing industry would apply if they came across an interesting job ad.

0%

of Danes in the pharmaceutical sector would reject an attractive job offer if the company had a negative impact on society.

0%

of employees in the hospitality industry could see themselves switching jobs within the next 3–12 month

Get your free Deep Dive

Here are the sectors we can offer Deep Dives in


Social and health
respondents
1421
Administration and finance
1364
Industry and crafts
1050
Retail and service
1017
Education
875
Sales and communication
727
Information technology
644
Management and HR
455
Engineering and technical fields
446
Transport and logistics
429
Agriculture
65

Other 1574

billede af Jobindsigts rapporten med titlen tiltrækning og tilknytning i topklasse

Get your free Deep Dive

A tailored industry analysis designed specifically for your sector and challenges. We’ll show you data that’s directly relevant to your business — with insights all the way down to job-category level.

Live walkthrough included. You’ll sit down with one of our advisors and get answers to your questions on the spot — saving you valuable time on follow-up research.

Get your free Deep Dive