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External employer brand analysis
See how potential candidates perceive your company
Our external Employer Brand Analysis gets to the bottom of how a specific target group perceives your company. The survey highlights both the strengths and weaknesses of your current communication – and just as importantly – shows how a selected target group perceives your company as a workplace. This gives you valuable insights into your company's reputation and ability to attract the right candidates.
4 key areas that the external analysis sheds light on:
- Knowledge
How well-known are you?
What are you known for? - Image
Job security?
Company culture?
Salary and career? - The desire to work with you
Attractive workplace?
Job satisfaction and pride? - Job preferences and desires
What is the most important thing you need to communicate to potential candidates?
Where do your preferred jobseekers search for a job?
Use analytics to attract the best
Analysing your company's brand gives you tools to make you stand out in the competition for the best applicants, and the information you need to work strategically with your company's brand going forward.
We cover a wide range of important factors – including:
- How strong your company is in the candidate market
- What candidates think it's like to work for your company
- How candidates perceive your company compared to selected competitors
- What it takes for candidates to apply for jobs in your company
- Which channels candidates use to search for information about jobs and workplaces
