Aarhus C

Marketing Manager, Teamsport

Are you passionate about sports marketing and experienced in turning strategy into impactful execution? Do you want to help grow hummel’s presence in the teamsport market by attracting more clubs and creating commercial impact across channels? If so, this is your opportunity to join hummel as our new Marketing Manager, Teamsport.

A Quick Look at the Role

Location: hummel headquarters, Balticagade 20, Aarhus C
Team: Sport Marketing
Working hours: Full-time
Application deadline: 05.10.2025

Join the Team!

At hummel, teamsport is at the heart of who we are. From professional sponsorships to grassroots initiatives, our ambition is to strengthen the connection between sport, community, and purpose. We are a brand with a strong heritage, combining performance, authenticity, and impact.

As Marketing Manager, Teamsport, you will be part of the Group Marketing team and report to our Head of Football Marketing. Your main responsibility will be to strengthen hummel’s teamsport business, with a particular focus on attracting and activating grassroots clubs.

The role is about taking the strong assets and activations we create with our PRO clubs and scaling these into the wider teamsport business, ensuring that our brand is consistently activated across all levels of the game.

More About the Role and Your Responsibilities

• Execute the teamsport marketing strategy defined by the Head of Football Marketing, ensuring global consistency and local relevance.
• Lead the planning and execution of campaigns that strengthen hummel’s presence in the wider teamsport market.
• Collaborate with the Pro Sponsorship Lead to activate and leverage major sponsorships for commercial impact in all channels.
• Coordinate with internal teams (Sales, Product, Creative, PR) to align teamsport marketing initiatives with business goals.
• Develop marketing assets, toolkits, and activation plans to support markets, clubs, and partners.
• Ensure smooth delivery of sponsorship and partnership activations, from top-level clubs to grassroots initiatives.
• Support seasonal retail collections twice a year, ensuring football/teamsport relevance in consumer-facing channels (smaller share of role).
• Manage timelines, budgets, and KPIs to track and optimize campaign performance.

How to Make the Team

We’re looking for someone who is passionate about their field and a true team player. You take responsibility, thrive in collaboration, and are curious about how we can continuously improve – together.

To succeed in the role, we expect that you:

• Minimum 5 years’ experience in sports marketing — experience from football or broader teamsport marketing is a strong advantage.
• Proven track record in executing marketing strategies across multiple channels.
• Experience working with both brand and commercial objectives, balancing creativity with ROI.
• Strong understanding of B2B, B2C, and wholesale dynamics within the sportswear or teamsport sector.
• Excellent project management skills with the ability to manage multiple stakeholders and deadlines.
• Willingness to travel, primarily in Europe.
• Fluent in English (Danish is a plus).

Welcome to hummel

At hummel, we’re a strong community built on team spirit, passion, and the will to make a difference.
There’s room for those who take initiative, bring ideas to life, and want to create value – for both the business and their teammates.

With us, you get:

A strong community with an informal tone
Flexible working hours – including 1 hour of sport during work hours
A workplace with a strong brand DNA and proud cultural heritage
An active staff association, "hummelbien"
Space for both ambition and balance

Want to Join the Team?

Send your application and CV via the link below no later than 05.10.2025
We conduct interviews on an ongoing basis and may close the posting early if the right player joins the game.

We look forward to hearing from you!