Hamburg

Sales Director – DACH

Do you want to set the direction for sales in one of Europe’s most important markets – and use your passion for sport to drive growth and strengthen hummel’s position?

Then you are our new Sales Director – DACH at hummel!

A Quick Look at the Role

Location: Hamburg
Team: Group Sales
Working hours: Full-time
Application deadline: 10.10.2025

Join the Team!

As Sales Director for DACH, you will join hummel’s international sales organization – a passionate team of colleagues across Europe who are dedicated to growing one of the world’s most iconic sports brands.

This is not a market-entry role – it is an opportunity to further develop and scale hummel’s already established presence in the DACH region. You will play a key role in strengthening our market position, deepening partnerships, and ensuring sustainable long-term growth across Germany, Austria, and Switzerland.

We play on the team that has the most fun – and we always play offense! For us, it’s all about taking initiative, supporting each other, and celebrating both the small and big wins.

More About the Role and Your Responsibilities

As Sales Director, you’ll be responsible for driving our sales strategy in the DACH region – one of hummel’s strongest and most strategically important markets.

Your main responsibilities include:

Develop and implement the regional sales strategy with a focus on growth and market share within sports and teamwear
Strengthen and expand key account relationships across retail, clubs, and industry partners
Negotiate and secure commercial agreements with a focus on long-term partnerships
Drive brand presence in collaboration with marketing and product teams
Optimize existing business structures and processes to support scalability
Analyze market trends and competitors to ensure competitive positioning
Report to the Group Sales Director and collaborate closely with international teams and HQ in Aarhus, Denmark

How to Make the Team

We are looking for an experienced and results-driven leader who combines commercial acumen with a passion for sport and brand building.

To succeed in the role, we expect that you:

Bring solid experience in B2B sales and key account management, preferably within the sports industry
Have a proven track record of growing and developing mature markets
Possess strong negotiation skills and the ability to create long-lasting relationships
Combine a strategic mindset with a hands-on, entrepreneurial approach
Communicate fluently in English and German
Have a natural passion for sport

Welcome to hummel

At hummel, we’re a strong community built on team spirit, passion, and the will to make a difference. You will join an international company in growth, where culture, creativity, and passion for sport drive us forward. You will have a central role in our European expansion, the freedom to shape the further development of the DACH region, and a strong team to support you. With us, you get:

A strong community with an informal tone
Flexible working hours – including 1 hour of sport during work hours
A workplace with a strong brand DNA and proud cultural heritage
An active staff association, "hummelbien"
Space for both ambition and balance

Want to Join the Team?

Send your application and CV via the link below no later than 10.10.2025.

We conduct interviews on an ongoing basis and may close the posting early if the right player joins the game.

We look forward to hearing from you!

Ansættelsestype: Permanent

Hjemmearbejde: Not disclosed

Ugentlig arbejdstid: Full-time

ONE INCLUSIVE TEAM

At hummel, there’s room for everyone – and we are always trying to strike the perfect balance between being a playful, inclusive, and bold workplace.

Playful, because we’re a team of curious, committed, and creative minds that come together to execute winning strategies.

Inclusive, because we rally behind each other and operate as a united team, leaving no player behind.

Bold, because we are not afraid of standing up and speaking out.

We firmly believe that fostering a positive and inclusive culture provides each player of the team with a deep sense of identity and belonging. This commitment ensures that the unique hummel DNA is experienced on the field every single day.

Our people are our most valuable assets, and it’s crucial that every team member feels motivated, happy, and a part of the hummel family from day one.

"hummel has always been willing to invest in young and ambitious individuals. However, I have also invested a great deal of myself. So, a combination of exceptional management, being upfront and a ton of hard work has brought me to where I am today."

Maria Rossau Lynggaard Bording

Category Manager

"At hummel, there's a vibrant atmosphere that fosters an empowering environment where the 'if you can dream it, you can do it' mentality thrives. The infectious and inspiring energy among my colleagues has instilled a proactive mindset within me, fueling my determination to be a good team player.”

Kathrine Byskov Dath

Brand Expression Responsible

“This was where I wanted to be as the values of hummel really resonate with me. It’s a spacious workplace where there’s room for development and learning. Despite my lack of formal training or experience, hummel was willing to take a chance on me – and my manager taught me all the ins and outs of being a professional photographer.”

Mahmoud Mohamad Alabdi

Photographer

“If you are dream of sholdering significant responsibilities and aspire to accelerate your learning curve, hummel is a great place to work. With hummel’s rapid growth, numerous internal opportunities abound. You'll never find yourself on the sidelines; from day one, you'll be on the field, with ample chances to score all the goals you set your sights on."

Nikolaj Bollesen Nielsen

Prior Finance Trainee, now Junior Controller

"I attach significant importance to being valued by the company as an individual, and I'm appreciative that hummel acknowledges the value of its employees and is enthusiastic about investing in their development – an experience I have personally encountered firsthand."

Maryna Muntian

Planning Assistant

"We have a very diverse customer base, and that's one of the things I really enjoy about working in the store. I encounter a wide range of individuals and constantly adapt to their unique needs. It's incredibly exciting!"

Emma W. Skuster

Assisterende butikschef, Bruuns Galleri

270

Teamplayers at HQ in Aarhus

150

Teamplayers in retail

160

Teamplayers at hDC in Padborg

1380

Teamplayers in hummel globally

BEING A PART OF HUMMEL

At hummel, we strive to be a challenging, progressive, and innovative organization that attract and retain the sharpest and most creative talents from all over the world. Our employees are not just valuable assets but also the cornerstone of our success. Thus, we are committed to going above and beyond to support their growth, development, and well-being.

As a fast-growing company, we are dedicated to providing exceptional opportunities for personal and professional growth. We place great value in creating a positive environment that upholds strong social values and encourages connections across our entire organization. That’s why, we take pleasure in organizing social events and trips that bring together employees from various teams and departments, enabling us to build relationships and foster a sense of camaraderie.

ONE UNITED TEAM

Every day, we push each other to become the best versions of ourselves. However, we are not competitors. Instead, we are teammates who uplift and encourage one another through friendly challenges, fostering a stronger collective.

Laughter permeates our daily work life, as we firmly believe it strengthens our bond as a cohesive team.

When orchestrating company events that bring us together, our objectives are two-fold. Firstly, we strive to cultivate an atmosphere that nurtures ongoing learning, directly applicable to our daily tasks. Additionally, we endeavor to create occasions for establishing collections with our fellow team members, fostering strong relationships along the way.