Aarhus C

Head of Football, Marketing

Are you a proven leader from the sports industry with a deep understanding of football, sponsorships, and wholesale?
Do you thrive in both setting strategic direction and leading operational execution? If so, hummel is looking for a Head of Football to drive our global football initiatives to the next level.

Welcome to hummel

At hummel, we’re not just a sports brand — we’re a movement with a strong heritage in football.
From grassroots to top-tier sponsorships, football is a cornerstone of our identity. We combine performance, purpose, and style to connect with clubs, players, and communities around the globe.

As our new Head of Football, you will be part of the Global Marketing team, reporting directly to the Global Director of Marketing.
You will play a key role in shaping hummel’s global positioning within the football category — not only by building and executing a strong brand direction, but also by driving commercial impact across sponsorships, wholesale, grassroot and teamsport channels.

You will lead a passionate and skilled team of five professionals who work across football sponsorships, partner clubs, wholesale initiatives, and local community programs.
This role is both strategic and hands-on, requiring a leader who can inspire others, make things happen, and create visible brand results in the football world.

Key Responsibilities

Set and execute the global football strategy across brand, sponsorships, wholesale and grassroots.
Lead, motivate, and develop a team of five football-focused marketing and partnership specialists.
Define and strengthen hummel’s football brand positioning across all levels of the game.
Drive commercial growth through strategic partnerships with clubs, federations, leagues, wholesale partners and own channels.
Ensure alignment across departments — especially Sales, Product, and International Markets — to integrate football initiatives into wider business objectives.
Oversee and optimize football marketing budgets, KPIs, and performance tracking.
Represent hummel at major football events, activations, and partner meetings.

Your Profile

7–10 years of experience in the sports industry — football experience is essential.
Proven ability to balance brand leadership with a commercial mindset.
Experience with sponsorships, partnerships, and wholesale in the football or sportswear sector.
Strong leadership skills and the ability to align and inspire internal and external stakeholders.
A strategic thinker who’s not afraid to roll up your sleeves and execute.
Experience in working across international markets and culturally diverse teams.
Willingness to travel regularly, primarily within Europe.
Fluent in English (Danish is a plus).

Why hummel?

Based at our global HQ in Aarhus, Denmark, you’ll be part of a globally recognized brand with deep roots in football and strong ambitions for the future.
At hummel, we foster a collaborative, high-paced, and purpose-driven environment where you’ll have room to grow and a platform to leave your mark.

Interested?

Apply as soon as possible, as we interview candidates on a rolling basis.
We look forward to hearing from you and exploring whether you’re the right fit to lead the next chapter of hummel’s football journey.

Deadline: 31/05/2025

Contact person:

Morten Lund
Director, Global Marketing
+45 5117 8024

Ansættelsestype: Permanent

Hjemmearbejde: Not disclosed

Ugentlig arbejdstid: Full-time

ONE INCLUSIVE TEAM

At hummel, there’s room for everyone – and we are always trying to strike the perfect balance between being a playful, inclusive, and bold workplace.

Playful, because we’re a team of curious, committed, and creative minds that come together to execute winning strategies.

Inclusive, because we rally behind each other and operate as a united team, leaving no player behind.

Bold, because we are not afraid of standing up and speaking out.

We firmly believe that fostering a positive and inclusive culture provides each player of the team with a deep sense of identity and belonging. This commitment ensures that the unique hummel DNA is experienced on the field every single day.

Our people are our most valuable assets, and it’s crucial that every team member feels motivated, happy, and a part of the hummel family from day one.

"hummel has always been willing to invest in young and ambitious individuals. However, I have also invested a great deal of myself. So, a combination of exceptional management, being upfront and a ton of hard work has brought me to where I am today."

Maria Rossau Lynggaard Bording

Category Manager

"At hummel, there's a vibrant atmosphere that fosters an empowering environment where the 'if you can dream it, you can do it' mentality thrives. The infectious and inspiring energy among my colleagues has instilled a proactive mindset within me, fueling my determination to be a good team player.”

Kathrine Byskov Dath

Brand Expression Responsible

“This was where I wanted to be as the values of hummel really resonate with me. It’s a spacious workplace where there’s room for development and learning. Despite my lack of formal training or experience, hummel was willing to take a chance on me – and my manager taught me all the ins and outs of being a professional photographer.”

Mahmoud Mohamad Alabdi

Photographer

“If you are dream of sholdering significant responsibilities and aspire to accelerate your learning curve, hummel is a great place to work. With hummel’s rapid growth, numerous internal opportunities abound. You'll never find yourself on the sidelines; from day one, you'll be on the field, with ample chances to score all the goals you set your sights on."

Nikolaj Bollesen Nielsen

Prior Finance Trainee, now Junior Controller

"I attach significant importance to being valued by the company as an individual, and I'm appreciative that hummel acknowledges the value of its employees and is enthusiastic about investing in their development – an experience I have personally encountered firsthand."

Maryna Muntian

Planning Assistant

"We have a very diverse customer base, and that's one of the things I really enjoy about working in the store. I encounter a wide range of individuals and constantly adapt to their unique needs. It's incredibly exciting!"

Emma W. Skuster

Assisterende butikschef, Bruuns Galleri

270

Teamplayers at HQ in Aarhus

150

Teamplayers in retail

160

Teamplayers at hDC in Padborg

1380

Teamplayers in hummel globally

BEING A PART OF HUMMEL

At hummel, we strive to be a challenging, progressive, and innovative organization that attract and retain the sharpest and most creative talents from all over the world. Our employees are not just valuable assets but also the cornerstone of our success. Thus, we are committed to going above and beyond to support their growth, development, and well-being.

As a fast-growing company, we are dedicated to providing exceptional opportunities for personal and professional growth. We place great value in creating a positive environment that upholds strong social values and encourages connections across our entire organization. That’s why, we take pleasure in organizing social events and trips that bring together employees from various teams and departments, enabling us to build relationships and foster a sense of camaraderie.

ONE UNITED TEAM

Every day, we push each other to become the best versions of ourselves. However, we are not competitors. Instead, we are teammates who uplift and encourage one another through friendly challenges, fostering a stronger collective.

Laughter permeates our daily work life, as we firmly believe it strengthens our bond as a cohesive team.

When orchestrating company events that bring us together, our objectives are two-fold. Firstly, we strive to cultivate an atmosphere that nurtures ongoing learning, directly applicable to our daily tasks. Additionally, we endeavor to create occasions for establishing collections with our fellow team members, fostering strong relationships along the way.