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Aarhus C

Ecom Content Lead

Are you passionate about creating copy that both inspires and converts? And do you want to take ownership of translating hummel’s brand and marketing communication into engaging and conversion-focused E-commerce copy across markets, while working in a team with strong ambitions and development opportunities? Then you might be our new Ecom Content Lead at hummel!

A Quick Look at the Role

📍 Location: Hummel headquarters, Balticagade 20, Aarhus C
👥 Team: Content & Creative
🕓 Working hours: Full-time
📅 Application deadline: 10.05.2026

Join the Team!

As Ecom Content Lead, you’ll become part of our E-commerce team – a team of around 14 dedicated and commercially driven colleagues working to grow hummel’s online business across markets. In E-commerce, we are responsible for the hummel Group’s online growth and digital customer experience across markets – working closely with colleagues across departments as well as external partners. We play on the team that has the most fun – and we always play offense! For us, it’s all about taking initiative, supporting each other, and celebrating both the small and big wins. 🚀

More About the Role and Your Responsibilities

As Content Lead in E-commerce, you will own and drive how hummel’s brand and marketing communication comes to life across our E-commerce channels and markets, with a strong focus on creating engaging and conversion-focused content. Alongside your operational responsibilities, you will act as team lead for a small Content & Creative team, ensuring alignment, quality, and clear direction in content execution – while remaining hands-on in content creation. You will play a key role in adapting campaigns into impactful E-commerce messaging that supports online growth and delivers strong results for both our team and our customers:

  • Own and evolve how content is structured and optimized across the E-commerce customer journey (e.g. PDP, PLP, category pages, and SEO landing pages), before, during, and after purchase.
  • Lead and support a small Content Creative team, including task prioritization, sparring, and ensuring high-quality output across deliverables.
  • Balance leadership responsibilities with a strong operational focus, actively contributing to content creation and optimization.
  • Responsible for crafting copy for landing pages, email, paid media etc., that ensures a seamless and engaging customer journey
  • Define and maintain the tone of voice for hummel’s E-commerce channels, ensuring clear, on-brand communication across markets.
  • Translate brand and marketing communication into sharp, conversion-focused E-commerce copy that resonates with the target audience and drives clicks and sales.
  • Create impactful CTAs and messaging across all E-commerce touchpoints, optimizing content to improve engagement and conversion.
  • Drive SEO-focused content and explore the use of AI tools to strengthen organic traffic, efficiency, and performance in E-commerce copy.
  • Take ownership of content performance, including contribution to traffic, engagement, and conversion.

How to Make the Team

We’re looking for someone who is passionate about their field and a true team player. You take responsibility, thrive in collaboration, and are curious about how we can continuously improve – together.

To succeed in the role, we expect that you:

  • Are a skilled copywriter with a passion for language, and know how to combine creativity with AI tools to scale content production in a fast-paced e-commerce environment.
  • Have hands-on experience working with E-commerce platforms (preferably Shopify) and are comfortable being responsible for all copy within the E-commerce team, ensuring consistent, engaging, and conversion-focused communication across channels
  • Have strong stakeholder management skills and can align multiple teams around content priorities.
  • Have documented experience with performance-driven E-commerce content, with a proven track record of creating copy and messaging that improves engagement, traffic, and conversion.
  • Have hands-on experience with SEO and programmatic SEO, and know how to leverage AI tools to scale high-quality content production and drive organic traffic.
  • Take ownership of E-commerce content, are proactive, and thrive in a role where you combine strategic thinking with hands-on copy creation and optimization.
  • Are commercially minded and analytical, using customer insights, SEO data, and performance metrics to improve content and drive results online.
  • Are structured and execution-driven, used to working in project management tools such as Monday, and comfortable managing tasks and deadlines in a fast-paced environment.
  • Communicate fluently in Danish and English

Welcome to hummel 🐝

At hummel, we’re a strong community built on team spirit, passion, and the will to make a difference.
There’s room for those who take initiative, bring ideas to life, and want to create value – for both the business and their teammates.

With us, you get:

🤝 A strong community with an informal tone
🕓 Flexible working hours – including 1 hour of sport during work hours
🌍 A workplace with a strong brand DNA and proud cultural heritage
🐝 An active staff association, "hummelbien"
⚖️ Space for both ambition and balance

Want to Join the Team?

Send your application and CV via the link below no later than 10.05.2026.
We conduct interviews on an ongoing basis and may close the posting early if the right player joins the game.

Contact person:

Maria Lykke Hjulmand, Head of Ecommerce & Digital Marketing, +45 6130 6755.

We look forward to hearing from you!

Apply
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We are one hummel

At hummel, being a colleague is about more than the role you step into. It’s about becoming part of a global team where passion for sport, people, and purpose connects us across functions, markets, and cultures. From day one, you are trusted to contribute. We work in a culture where ideas are welcomed, ownership is expected, and collaboration is how we move forward. You won’t be working in silos, you’ll work across teams, challenge perspectives, and help shape better solutions together.

We actively bring people together across departments through social events, shared experiences, and everyday moments. Because strong relationships and a sense of camaraderie are what turn colleagues into a team, and a team into something stronger.

You don’t need to have all the answers. But you do need the mindset: curiosity, initiative, and the willingness to learn. Because at hummel, development happens in the work you do, the responsibility you take, and the people you grow with.

Meet our employees

Özge Sabuncu.

Again and again, I see that spark in my colleagues’ eyes. In the excitement leading up to a launch or the pride after a milestone. That feeling of building something together is what fuels me.

Özge Sabuncu,
Head of DTC Marketing, Türkiye
Isak Christensen.

From trainee to full-time colleague, I’ve taken on major projects, from negotiating costs to developing new product lines. Every challenge has been a stepping stone in my personal and professional growth.

Isak Christensen,
Junior Product Developer, HALO
Rune Seifert,

Language and borders do not stand in the way of shared goals. When we exchange ideas across markets, even more opportunities arise.

Rune Seifert,
Junior Communication Manager, DACH
Cathrine Lindberg,

Artificial intelligence (AI) started as something we played around with for fun. Today, it’s an essential tool, helping us generate visual ideas, artwork, and graphic details that turn directly into real products.

Cathrine Lindberg,
Designer PRO Club
Janine Block,

I’m drawn to how design and sport are seamlessly connected. We’re small enough to stay close to the creative process, yet big enough to make real waves. Our strongest stories are rooted in history, powered by people, and shaped by the courage to ask: Why not?

Janine Block,
Creative Lead X-category
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We win as a team

Going the extra mile means caring, about your colleagues, your craft, and the impact we create together. It shows in how we support each other, share knowledge openly, and take responsibility beyond our own role when it matters. You’ll experience a workplace where people step in.

Where we push to improve, challenge how things are done, and continuously look for better ways forward, not individually, but as a team. Because when we succeed, we do it together.