Published:
Project Manager
Siemens A/S
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Job ad: On-trade Activation Manager
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On-trade Activation Manager
Copenhagen
As our new On-trade Activation Manager you will lead PR Denmark’s on-trade activation program with focus on excellence in execution. Initiate, co-ordinate and follow up on marketing initiatives and events in collaboration with brand managers and the on-trade sales team. Build an efficient business network with key partners and act as Brand Ambassador for a portfolio of priority brands with a strong passion and entrepreneurial mindset.
Main responsibilities in the role:
- Initiate, develop and execute marketing key initiatives in collaboration with Marketing- and Sales team: bartender competitions, master classes, PR initiatives, festivals, fairs and experiential events
- Lead and coordinate activities internally and externally to ensure success with highest possible ROI
- Influence and align with Sales and Marketing team on strategies and plans to reach set targets.
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