Direct Marketing Specialist

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Direct Marketing Specialist

Copenhagen

Traffic Lab is looking for an innovative and proactive email marketer to join the Direct Marketing team. Times ahead are really exciting as we’re moving away from the traditional way of doing email marketing and working towards modernizing the operation, and we want you to embark on the journey together with us as we take aim to be the front runners in the industry.

Your personality will be highly important as the successful candidate should have an analytical and proactive approach as well as a curious mentality.

Your responsibilities:

Plan, create and execute direct marketing campaigns via email and SMS
Develop and implement new email marketing strategies, with a focus on automation, segmentation and the customer journey in order to boost customer LTV.
Monitor and analyze campaign performance such as delivery, open & click rate and conversion rate and suggest improvements.